A spokesperson from one of the leading national anti-smoking groups commented: "The more things change, the more they stay the same. This just goes to show that the tobacco industry is still able to unduly influence medical research reporting, even if they are not currently paying their consulting scientists. These conflicts of interest were firmly established in the past and the conflicted scientists continue to do the tobacco industry's bidding."

The odds ratio for successful quitting for the e-cigarette group compared to subjects who used no cessation aid was 1.38 (95% confidence interval, 1.08-2.93).

According to the deeming regulations, electronic cigarettes cannot inform consumers that the electronic cigarette "presents a lower risk of tobacco-related disease or is less harmful than one or more other commercially marketed tobacco products" (which includes cigarettes). In other words, the marketing of electronic cigarettes will need to be based on the false pretense that e-cigarettes are not intended as a safer alternative to smoking.

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