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2. Electronic cigarettes are a form of tobacco.

In epidemiology, we have a term to describe what Glantz and Dutra are doing here. There is a term that we commonly use to describe a statement that is crafted to deliberately mislead the public about study results. That term is: a lie.

This story illustrates how misguided anti-smoking efforts are at the present time. We are placing a huge emphasis on trying to protect kids from e-cigarettes, but losing our focus on preventing kids from becoming addicted to smoking, a behavior that will eventually kill half of those who become regular users.

It should be stressed that misleading information in this arena can cause actual harm to real people if they react to misplaced concerns in ways that cause them to continue to smoke. Further dangers arise as physicians and other trusted professionals give bad advice based on false information. Finally, there is the danger that policy-makers and legislators will be misled into making excessively restrictive regulations that protect cigarette sales from competition from much safer and better alternatives. I believe your study and the subsequent media work owe more to misguided activism than to responsible academic investigation, and as such they have no place in professional public health practice or a reputable university."


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