The most telling point is that blu does not offer its disposable products in flavors other than tobacco (classic) or menthol. Note that the disposable products are the ones that are relevant to children because they are the cheapest and most likely to be used by kids. It is very unlikely that kids are going to unleash the money required to purchase the charging kit. Blu offers rechargeable starter kits that do contain flavorings, but does not offer the disposables in flavors other than tobacco or menthol. Kids would have to shell out a minimum of $70 for the starter kit.

The odds ratio for successful quitting for the e-cigarette group compared to subjects who used NRT was 2.23 (95% confidence interval, 1.70-2.93).

One of the features that separates tobacco control research from research conducting historically by the tobacco companies is the integrity of our work. We want and need the public to view the integrity of tobacco control research as being higher than that of work which in the past was conducted by the tobacco companies. If it comes down to tobacco control researchers arguing that secondhand smoke is harmful and tobacco industry-funded studies suggesting that secondhand smoke is not harmful, we want the public to believe us. That requires that the public view our research integrity as being greater than that of the industry.

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