As I found out when I simply proposed the rather benign, but crucial to science, idea of conducting a clinical trial to examine the effects of electronic cigarettes on smoking behavior (in comparison to the nicotine patch, a well-accepted standard), there is very little room for balanced, objective thinking in the current tobacco control/harm reduction environment. The simple proposal to conduct such a crucial study brought out personal attacks and profound criticism. This despite the fact that every single electronic cigarette company representative I talked to about the proposal felt that the study was critical and needs to be conducted. There was no opposition to conducting sound science among the electronic cigarette companies. All the opposition came from the harm reduction "community."

The public health charity ‘Action on Smoking and Health’ are fairly optimistic regarding the potential for vaping to be able to help smokers kick the dangerous habit and they inferred that the contents of e-cigarettes appear to be less than harmful. Although nicotine has been connected to anxiety and blood vessel disease, when this is compared to the percentage of smokers that contract cancer from tobacco, things look far more positive. A study that was conducted in 2013 did reveal that the practice of e-smoking helped to reduce the cravings for real cigarettes amongst heavy smokers and as such they managed to decrease the amount of harmful tobacco consumption. Because they strongly resemble and actually mimic the action of smoking a normal cigarette, it is believed that vaping has the potential to completely replace the desire to smoke amongst the same demographic.

The answer is that in the anti-smoking movement, you don't need to be honest and truthful. As long as your intentions are good, you can get away with lying and with making false and defamatory accusations. The ends are all that matter, and if you use defamatory means to reach those ends, it's perfectly acceptable.

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