There is no excuse for collecting this important information, but not revealing it to the public. The only legitimate justification for this would be if there were no reported conflicts of interest. In such a case, the report could have included a statement indicating that none of the report's authors reported a conflict of interest.

The CDC is even worse. It actually acknowledges the existence of these former smokers, but still argues that there is no evidence that electronic cigarettes have helped any smokers quit.

•Ads must make clear that the product is an e-cigarette and not a tobacco product

There are three blatantly misleading, if not untruthful assertions in the piece:

According to a from the American College of Chest Physicians: "Experts from the world’s leading lung organizations have released a on electronic cigarettes, focusing on their potential adverse effects on human health and calling on governments to ban or restrict their use until their health impacts are better known."

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