While it is theoretically possible that an electronic cigarette company could some day get a full reduced risk claim approved, the regulatory burden is extreme. Not only would the company have to show that the product is safer than smoking, but the company would also have to demonstrate that the product will not deter smokers from quitting and will not introduce youth to the use of nicotine. The studies required would be substantial. For most companies, the costs would be prohibitive. It would take many years before any company could even have a reasonable chance of getting such an application approved and by then it will be too late for the market to continue to expand.

Moreover, the scheme is regressive and unfair because it balances the budget on the most needy, rather than most well-off, members of society. If we have a budget shortfall and need to find revenues to fund a much-needed early childhood education program, shouldn't that money come from the wealthiest 1% and from corporations, rather than from individuals who tend to be at the lower end of the income spectrum?

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