Make no mistake, war is coming to the E-Cig industry.

The key qualifier is "for the right smokers." There is a subset of smokers who try electronic cigarettes and find them satisfactory. They may then go on to make a decision to try to quit using e-cigarettes. The results of this study do not imply that if a smoker were "forced" to use e-cigarettes to quit, one would find the same favorable results.

(JonathanFoulds PhD, Susan Veldheer MS RD, Jessica Yingst, Shari Hrabovsky RN MSN. Comparison of dependence on electroniccigarettes and regular cigarettes in a large sample of e-cig users. PennState University College of Medicine, Department of Public Health Sciences,Hershey, PA.)

2. Packaging (leak-proof cartridges and child-proof containers);

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