Financial interests in Big Pharma must now be recognized as conflicts of interest for any organization or individual who is offering opinions about national strategy, policy, or regulations regarding electronic cigarettes. Therefore, the authors of all scientific articles regarding electronic cigarettes must disclose any financial interests with pharmaceutical companies. Furthermore, organizations must also disclose any financial ties to Big Pharma when they offer recommendations regarding electronic cigarette policy.

Moreover, there is no evidence that - as Dr. Frieden claims - we're seeing many smokers who are inhibited from quitting because they try electronic cigarettes.

For decades big tobacco companies denied smoking killed people or was even addictive. But in a brief it prepared for the TGA, Nicoventures spelt out the dangers of its parent company’s products.

This is why I find it so troubling that some major voices in the e-cigarette community are arguing that RCTs should not be conducted and only survey studies are of value.

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