In addition, this is going to force companies to rely on other methods to pitch their products, such as using sexy models, emphasizing that e-cigarettes can be used where tobacco cigarettes are allowed, and relying on celebrity endorsements. The FDA is literally forcing e-cigarette companies to lie about their products and instead of pitching them as safer alternatives to smoking, to pitch them with non-health-related benefits.

"Last September, in an withMedscape (a website for medical professionals), Thomas Frieden, director of the Centers forDisease Control and Prevention, said that "many kids are starting out withe-cigarettes and then going on to smoke conventional cigarettes." The samemonth he was by the Associated Press as warningthat e-cigarettes are "condemning many kids to struggling with a lifelongaddiction to nicotine."

Presumably, these five studies examined the rate of quitting among smokers who used electronic cigarettes in an attempt to quit smoking.

According to an in the New York Daily News, New York City councilman Costa Constantinides (D-Queens) yesterday introduced legislation that would ban the sale of all flavored electronic cigarettes.

In other words, despite acknowledging that they cannot tell from their study whether e-cigarette use precedes smoking or whether smoking precedes e-cigarette use, they nonetheless draw the conclusion that e-cigarette use precedes smoking.

1. That there is a causal link between traditional smokeless tobacco use and oral cancer; and

•Ads must not be likely to appeal particularly to people under 18, especially by reflecting or being associated with youth culture

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