What the study found was that 11.9% of the former smokers had ever tried an electronic cigarette in the past year. This means they might have tried an electronic cigarette once and never taken another puff again. It means they may have tried a single puff on an electronic cigarette just to see what it was like.

And Dr. Terry failed to stop the study in 1965, even after the 1964 World Health Organization's Helsinki Declaration clearly articulated the ethical imperative of informed consent for human medical experimentation.

Lorillard actually made a decision not to make its disposable electronic cigarettes available in the candy flavors that Blu had been selling prior to Lorillard's acquisition of Blu. Far from demonstrating that tobacco companies are trying to create "new" nicotine addicts, the evidence suggests that Big Tobacco companies are carefully trying to avoid youth customers. They realize that high levels of electronic cigarette use among youth will lead to a quick demise to their business from this innovative product.

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