The Rest of the Story
To be sure, the FDA should prohibit the marketing of electronic cigarettes to youth. But a total ban on electronic cigarette advertising would be throwing away the baby with the bath water.
However, this deterrent effect - if present - depends upon the availability of flavored electronic cigaretttes. If only tobacco and menthol e-cigarettes were to be allowed on the market, this deterrent effect could no longer take place.
According to an in the UC Riverside campus newspaper, a UC Riverside researcher has discovered that electronic cigarettes are more hazardous than tobacco cigarettes.
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