For this reason, I am discouraged about the possibility that people like Dr. Glantz and Dr. Chapman will change their minds about the potential utility of e-cigarettes if further evidence accumulates to demonstrate the benefits of these products. The science is simply not going to matter to them. Hopefully, the science will matter to the FDA.

The AHA, while recognizing the effectiveness of e-cigarettes for cessation, does not recommend e-cigarettes as a quitting method for someone who is trying to kick the habit for the first time. However, for a person who has tried to quit and failed before, e-cigarettes can be a highly effective cessation method. The AHA policy cites a just this August in which, “A large cross-sectional study showed that smokers who wanted to quit without professional help were significantly more likely to report abstinence using e-cigarettes than with traditional cessation aids or going ‘cold turkey.’”

To make matters worse, the deeming regulations would prohibit electronic cigarette companies from informing their consumers that vaping is less hazardous than smoking. In fact, e-cigarette companies would not even be allowed to inform consumers that electronic cigarettes are free of tobacco, or that they have much lower levels of a number of carcinogens and are free of thousands of harmful chemicals that are present in tobacco smoke.

Sometimes, reality isn't what it seems. And once in a rare while, it is exactly the opposite. That is the case in today's Rest of the Story.

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