When a meeting was confirmed for December 20, 2013, Nicoventures (wholly owned by BAT) wrote again, claiming it was motivated by wanting to help make smokers healthier.

Many anti-smoking groups and advocates have been opposing electronic cigarettes on the grounds that these products perpetuate or even increase nicotine addiction, rather than decreasing it. But a new study presented at the 2014 annual conference of the Society for Research on Nicotine and Tobacco (SRNT) provides evidence that nicotine addiction levels are actually decreased, not increased, in smokers who have switched to electronic cigarettes.

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