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According to the letter: "Today Rep. Henry A. Waxman, Sen. Tom Harkin, and Rep. Peter Welch sent a letter to California Attorney General Kamala D. Harris, Iowa Attorney General Tom Miller, and Vermont Attorney General William H. Sorrell urging them to classify electronic cigarettes as cigarettes under the Tobacco Master Settlement Agreement (MSA) to prevent e-cigarette companies from targeting youth and getting them addicted to their products. ... Classifying e-cigarettes as cigarettes under the MSA would prohibit tobacco companies from targeting youth in advertising and marketing of these products."

This is actually what is wrong with our country: politicians who pretend to be acting in the public's interest but who are actually acting in interest of our nation's largest and most profitable corporations.

As currently proposed, the deeming regulations will require virtually every e-cigarette product on the market to submit a pre-market review application, in which the company must demonstrate that the introduction of the product into the market is beneficial for the public's health. The data required to demonstrate this is complex, as it requires a consideration of not only the benefits of the product to intended users (adult smokers), but also the consequences of the product's availability in the market to others, such as nonsmokers and youth. The complexity and burden of this requirement makes it unfeasible for most e-cigarette companies, which are small and do not have adequate resources for such an undertaking. The result would be to pull tens of thousands of products from the market and constrict the market severely. In addition, it would create an absolute bureaucratic, nightmarish mess.

For those out there that are unfamiliar with WHO, the World Health Organization is the directing and coordination authority for health in the United Nations. They are responsible for any and all health related matters around the world, setting standards, streamlining health agendas, supporting and monitoring countries in health related matters, and articulating evidence-based policy options. WHO counters all new and emerging health threats around the globe it is strange as well as concerning that they take an interest in E-Cigs at all especially since their basis for this ban is the lack of research and evidence on E-Cigs rather than having research and evidence to support their assessment.


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