Many anti-smoking groups and advocates have been calling for a ban on all e-cigarette advertising. This would of course have been devastating to the industry and would have given tobacco cigarettes an unfair advantage in the marketplace. The FDA decided to defer any decision on marketing restrictions at this time. It is likely that the agency will revisit this issue in the future, but with more time, the FDA can craft marketing restrictions that balance the desire to protect youth from this advertising with the need for e-cigarette companies to be able to reach adult consumers.

The Rest of the Story has that the Centers for Disease Control and Prevention has lied to the American public by telling them that studies have demonstrated electronic cigarettes are a gateway to a lifetime addiction to smoking, and has ordered the CDC to make this statement. Here is the truth:

In the above analyses, the authors controlled for level of nicotine dependence.

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