(Thanks to Shadow Guest for the tip.)

Readers should be cautioned that this study should not be used to conclude that e-cigarettes are twice as effective as NRT for smoking cessation generally, for reasons explained articulately by Carl Phillips in his on this study.

In citing Jessica Simpson's nationally televised testimonial to Nicorette, the report warned that "flavored nicotine replacement products may be a gateway to a lifetime of youth addiction to nicotine and tobacco."

The Rest of the Story

1. Electronic cigarette companies cannot inform consumers that these products are safer than cigarettes, and they cannot even tell the public that they are free of tobacco.

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