A new published today in the journal Tobacco Control demonstrates why the FDA's proposed regulatory approach for electronic cigarettes makes no sense. In fact, the new research shows why the FDA's approach would be a complete bureaucratic nightmare, while not actually protecting the public's health.

Ads on TV and radio will be subject to scheduling restrictions to reduce the chance of e-cigarette advertisements being seen or heard by children. Furthermore, unless manufacturers obtain an authorisation for their product from the Medicines and Healthcare products Regulatory Agency, ads for e-cigarettes cannot convey health benefits or claim that they are ‘safer’ or ‘healthier’ than smoking tobacco."

b. Menthol

Frankly, these politicians are full of baloney. If they were truly concerned about the use of flavors to addict youth to nicotine and tobacco products, they would not have supported legislation with an exemption for menthol. And more importantly, if they really cared about the health of the nation's youth, they would be calling for an immediate ban on the use of menthol in tobacco cigarettes -- the real ones.

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