The full effect of using electronic cigarettes on people’s health has yet to be established as e-cigs are a relatively new device and long term effect studies simply do not yet exist. Though there is only limited research at this time, the studies that do exist primarily seem to agree that the electronic method of delivering tobacco to your system is significantly safer than the traditional method of combustible smoking, which exposes the user to noxious smoke and tar. The AHA policy statement read: “To date, relatively little research has been conducted on the human health effects of e-cigarettes.” They go on to cite a study by the American Journal of Preventative Medicine, in which they found that, “no serious adverse effects have been reported in clinical trials with less than 6 months of use compared with nicotine patches.” Users who are trying to quit smoking and using nicotine replacement often report having more success with e-cigarettes as a cessation method for a variety of reasons. Not only do vapor cigarettes deliver the nicotine in a safer way, they also allow the user to have an enjoyable experience, one that is similar to traditional smoking, which many smokers agree is often just as much of a part of their addiction as the nicotine itself.

E-Cig Regulations

1. Between 2003 and 2008, one of the authors performed consultation services for R.J. Reynolds and Lorillard and conducted research at his medical school which was funded by R.J. Reynolds, Brown & Williamson, and Liggett. The total annual amount of his consulting payments from Big Tobacco was as high as $40,000. While the amount of grant funding received from tobacco companies is not clear, one of the anti-smoking groups has documented that the level of funding in 2005 was $400,000 and in 2004 was $1 million.

Currently under consideration in several states, is legislation that would tax electronic cigarettes as traditional tobacco cigarettes, which would be much costlier for consumers. For example, North Carolina currently taxes consumers 45 cents per pack, or 12.8% of the cost of traditional cigarettes and other tobacco products like snuff, cigars and chewing tobacco. David Powers, VP of Government Relations for R.J. Reynolds a large backer of the proposed legislation state’s “many smokers are switching from tobacco cigarettes to e-cigarettes, adding “vapor devices carry less health risk because no tobacco smoke is produced.” “We don’t want to create disincentives for smokers to try it.”

This glaring omission in the report was first revealed in a detailed and insightful by John Polito, at .

"Similarities are evident between advertisements for the e-cigarettes of today and the cigarette ads from the 1950s. For example, both sets of ads use celebrities to appeal to their target audiences."

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