•Ads must not be likely to appeal particularly to people under 18, especially by reflecting or being associated with youth culture

Since Dr. Foulds' addiction scale correlates significantly with actual quitting behavior, one would expect that these results would eventually translate into higher rates of complete nicotine cessation in smokers who switch to electronic cigarettes.

According to the article: "Councilman Costa Constantinides (D-Queens) will introduce legislation Tuesday to ban the fruity flavors, saying they entice kids to start puffing on the devices. “These flavors are direct marketing to children,” Constantinides said. “They appeal to children, and we’re taking them out of that market.” ... “These guys are not in the quitting business. They’re in the addiction business,” Constantinides said."

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