Wimmer implies that electronic cigarettes contain tobacco, arguing that: "There is no safe form of tobacco. Right now, the public health and medical community or consumers have no way of knowing what chemicals are contained in an e-cigarette or what the short and long term health implications might be."

Even claiming that electronic cigarettes are tobacco products is disingenuous because these products do not contain tobacco. It is true that electronic cigarettes are being regulated as "tobacco products," but they are not tobacco products in the ordinary usage of this term. Calling them tobacco products will mislead the public into thinking that electronic cigarettes contain tobacco. This is of course not true.

The Rest of the Story

Disclosure: I have not received any funding or compensation from the tobacco, electronic cigarette, or pharmaceutical industries. However, I am seeking funding from several electronic cigarette companies to conduct a behavioral study on the effects of electronic cigarettes on smoking behavior.

Report STS140122 (Electronic cigarettes in England - latest trends) draws the following conclusions:

Although it has been a frustrating week, I have learned quite a bit and am not ready to give up yet. I have a new found respect for E-Juice manufacturers as I tried a week to get my simple recipe right and it still doesn’t taste great. Mixologists must spend a lot of time perfecting their recipe before it goes on the market. A lot of time and heart is spent developing their recipe and considering they have to wait for the flavorings and base to mix completely before trying it, it is truly a painstaking process. Next time you by E-Juice and second guess or complain about the price, keep in mind the person who made it put a lot of time and effort into developing the recipe correctly so that you can have the best vaping experience possible.

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