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I, too, was disturbed by this ad and was going to write a blog post attacking it. However, it was quite apparent to me that this is not something that Lorillard would run. So before jumping to attack Lorillard, I did a little research and confirmed that it was not a Lorillard ad. In fact, it wasn't even really a blu company ad, since the company did not produce it (although they still had some association with the ad and did not disavow any relationship with it). My colleagues - Glantz and Chapman - were so excited about the opportunity to attack Lorillard for promoting e-cigarettes to youth that they failed to exercise even a minimum of due diligence in checking the facts first. (The complete story is ).

1. Medscape - where the original interview with Dr. Frieden appears

Second, the FDA is sending the message that it is somehow protecting the safety of the nation's cigarette supply. We've kept those dangerous Indian cigarettes off the market so that consumers can enjoy the well-regulated, much safer, made-in-America cigarettes. This is how the FDA is protecting our nations' health!

If Stan does apologize and/or retract his false accusations, please send me a cable because I want to know about it right away. But I'm not holding my breath. The truth is just too much for idealogues like Glantz to take. It is only through lies that they can discredit the overwhelming experience of tens of thousands of vapers that these products are helping them to improve their health and potentially save their lives.

By Stan's logic, we should throw out all the clinical trials upon which the established effectiveness of NRT is based because every one of these trials was designed to assess the efficacy of NRT among smokers who used these drugs with the specific intent to quit. Instead, according to Glantz's logic, we should examine the rate of smoking cessation among everyone who has ever used an NRT product. Doing that would lead to the conclusion that NRT is completely ineffective for smoking cessation.

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