More importantly, we need anti-smoking groups to once again become anti-smoking. Electronic cigarettes are devices which are helping thousands of smokers to get off cigarettes. Groups which oppose these products are opposing a viable form of smoking cessation. This is tantamount to being pro-smoking.

In other words, what these members of Congress are asking the nation's law enforcement chiefs to do is to violate their own state laws.

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The non-broadcast and broadcast rules have been harmonised. Whilst ads for e-cigarettes have been able to appear on TV, previously actual depictions of e-cigarettes in those ads were prohibited. The changes mean that from next month e-cigarettes can be shown, including in use, in ads across UK media, on the condition that the ads comply with the strict new rules.

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