The communications director for another national anti-smoking group added: "This just goes to show that the tobacco companies have not changed. They will go to any extent to keep America's children smoking, even paying university scientists to do their dirty work for them."

The truth is that the authors of this study did not intend to examine the effectiveness of e-cigarettes for smoking cessation. They have in fact explicitly stated that their results cannot and should not be used to draw conclusions about the effectiveness of e-cigarettes.

And that, more than anything else, is what scares me about the FDA's approach to the regulation of cigarettes and electronic cigarettes.

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