the current e-cigarettes on the market operate with ‘no tobacco, smoke, or combustion’ [3]. Furthermore, although traces of tobacco-specific nitrosamines (TSNAs) have been found in some e-cigarettes, similar traces of TSNAs are present in licensed NRTs [4–7]. This mislabelling is exacerbated by national and international regulations including e-cigarettes in their tobacco regulations or proposing to do so."

Finally, there’s the taste aspect of these premium E-Juices. So they are more expensive and have flashier packaging as well as bottles, but the ultimate aspect of the premium E-Juice should be taste. So does the premium E-Juice taste better than the cheaper E-Juice Yes and no. Taste is subjective, but the premium E-Juices attempt to target a wider audience of vapers out there so that everyone would like it. For the most part, the premium E-Juices do taste a lot better than the cheaper ones. Besides using more premium flavoring, a lot of the premiums E-Juices are pre made. That is they limit the nicotine levels to 4 to five choices and won’t give a choice of what PG/VG ratio can be chosen. By limiting these options, these E-Juices are good right out of the bottle because vendors pre-steep or cure them prior to shipping them out. Like a fine wine, E-Juices are actually better the older it gets (talking weeks, not years though) considering as the E-Juice ages the flavoring and the base become homogenous.

By blocking e-cigarette companies from telling the truth to consumers, CAP has completely undermined the very purpose of electronic cigarette marketing. The only reason these products are on the market and being used extensively in the first place is that they are much safer than regular cigarettes. If they weren't safer than cigarettes, there would be no justification for these products to even remain on the market. Moreover, they would not have become so popular among smokers because no one is going to switch to a product that delivers less nicotine unless it has health benefits.

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