The rest of the story is that this research is making a mockery out of the modern-day tobacco control movement.

In psychology, this phenomenon is known as . A 2010 Boston Globe describes this phenomenon and explains how when people are affected by this bias, they twist new facts that run counter to their position in order to fit with their pre-determined conclusions, rather than change their positions in line with the new information.

Recently, Professor Ashton went on what the Daily Mail called "" on Twitter. He made a number of rude and offensive comments about individual vapers, which cannot be repeated here. For details, see the Daily Mail or this of the story.

"Their ads use celebrities."

If the FDA doesn't have the evidence needs at the current time to conclude that smoking is more dangerous than vaping, then what kind of evidence will it take?

Is this the message we want going out to smokers? That their smoking is perhaps no more dangerous to them than if they quit smoking and instead used a product that only delivers nicotine without the tens of thousands of other chemicals, including more than 60 known human carcinogens?

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