While many of these restrictions are reasonable, the final restriction mentioned - the prohibition on electronic cigarette companies claiming that these products are safer than tobacco cigarettes - is both inappropriate and devastating to the public health interest.

As a statistician, I can not for sure say that the rise in smokers is a direct result of the electronic cigarette ban. However, it does make me think of why there is a sudden rise of smoking in the last four years. Smoking being “cool” has been beaten to death in grade school. Most kids now know smoking kills and is not something they want to explore even. Furthermore, it’s not like kids can go out and buy a pack of cigarettes with ease at the convenient store either. Blaming the kids and young smokers just does not make sense anymore. Smokers who want to smoke know the risks and know the diseases associated with smoking. They either do not care or rather find that given their age it is too late for them. Why not instead target this demographic of current older smokers than the younger crowd. I understand this is a new tactic, but the old one is obviously not working.

To highlight the absurdity of this aspect of the deeming regulations, it means that electronic cigarette companies will not be allowed to even claim that their product is free of tobacco. The law states that a tobacco product manufacturer cannot claim that "the tobacco product or its smoke does not contain or is free of a substance." In other words, an electronic cigarette company cannot claim that its electronic cigaretes do not contain, or are free of, tobacco.

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