It should be stressed that misleading information in this arena can cause actual harm to real people if they react to misplaced concerns in ways that cause them to continue to smoke. Further dangers arise as physicians and other trusted professionals give bad advice based on false information. Finally, there is the danger that policy-makers and legislators will be misled into making excessively restrictive regulations that protect cigarette sales from competition from much safer and better alternatives. I believe your study and the subsequent media work owe more to misguided activism than to responsible academic investigation, and as such they have no place in professional public health practice or a reputable university."

The most telling point is Dr. Glantz's opposition to legislation that classifies electronic cigarettes as being separate from tobacco products. The electronic cigarette associations have been lobbying local and state governments not to classify e-cigarettes as tobacco products. This makes perfect sense because they are not tobacco products. They contain no tobacco. They are orders of magnitude safer than cigarettes and should not be treated in the same category for regulatory purposes.

Although regulation is often seen as the big bad wolf, it’s not always a horrible thing to have. As many of the E-Juices and devices are often created without proper inspection and the E-Juice can have wildly inaccurate amounts of nicotine in each bottle depending on how diligent the E-Juice makers are in measuring the nicotine. There currently is no standard way of measuring out nicotine in E-Juice. Some stores have been known to “eye-ball” the nicotine and flavoring levels. Whereas some stores have a dedicated lab grade clean room and precise measuring tools. There needs to be some standard and regulation that protects us the users and customers from people out to make a quick buck. Contamination is another huge issue as E-Juice making products needs to be cleaned like anything else, and it needs to be cleaned properly. Certain standards need to be maintained when creating these E-Juices. Now if a lab grade room is required to create E-Juice, this would cripple many stores as most stores are small startups that are creating E-Juice in the back of their break room (I’m dead serious…..). However this may be a blessing as a clean room and lab grade equipment minimizes contamination and thus allows us to vape safer and higher quality E-Juice. With regulation hopefully the days of moonshining E-Juice in the back of a moving van would be over, a slight exaggeration maybe but not far from the truth!

Without adding a descriptor of some sort, the cigarette companies would not have been able to distinguish their sub-brands. For example, Marlboro "Lights" would now be called "Marlboro." Marlboro "Ultra-Lights" would now be called "Marlboro." And Marlboro "Milds" would now be called "Marlboro." Thus, there would be three brands on the market, all called simply "Marlboro," and consumers would have no way of telling them apart.

NEwhere also a tobacco researcher, a fellow named Michael Siegel, as stating that: "the levels of exposure of E Cigs are either 'well below that of cigarette smoking' in those chemicals that are present, or, more generally electronic cigarette use 'reduces the user's exposure to a wide range of chemicals in tobacco smoke.'" Thus, NEwhere is not stating that electronic cigarettes are absolutely safe, only that they are less hazardous than tobacco cigarettes.

In other words, there appears to be strong evidence that in the UK, electronic cigarette use is not serving as a gateway by which nonsmokers are becoming addicted to nicotine and then progressing to real cigarette smoking.

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