The restriction is inappropriate because it prohibits companies from simply telling consumers the truth about the relative safety of their products. Arguably, this is the single most important piece of information that every consumer needs to know. Keeping consumers in the dark about the relative safety of electronic cigarettes vs. tobacco cigarettes does not serve any public health interest. In fact, it does just the opposite.

In a previous blog entry, I mentioned knowing what is in your E-Juice, as some substances in your E-Juice could prove to be devastating to your health. Recently there has been quite a stir in the electronic cigarette community regarding the chemical known as diacetyl in E-Juices. Diacetyl is an FDA approved substance that gives a buttery and creamy taste to substances. When ingested it is safe, in fact many of the foods you buy at the grocery store (especially the ones with artificial flavoring) most likely has diacetyl in it. However, when copious amounts of diacetyl is inhaled, it can severely damage your lungs. Long term exposure to diacetyl via inhalation can cause something called obliterative bronchiolitis (also known as popcorn lung) which is a rare syndrome that hinders respiratory function. Obliterative bronchiolitis is when the bronchioles in the lungs are being compressed and narrowed by scar tissue and/or inflammation. Symptoms include severe shortness of breath, wheezing, and coughing. What is so scary about this disease is it is irreversible, and the worst cases of obliterative bronchiolitis would result in lung transplant.

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