Here are the three claims, an analysis of what they insinuate to the public, and an explanation of why they are false, misleading, and potentially defamatory:

Wow! That is truly a life-saving announcement.

If electronic cigarette companies were forced to adhere to the MSA, it would bring an end to all electronic cigarette brand name sponsorships, outdoor and transit advertising, branded merchandise, free product samples (except in adult-only establishments), and targeting of youth in advertising.

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