This assertion is very misleading, if not outright false. All of these groups readily acknowledge that they are trade associations whose members are electronic cigarette manufacturers or retailers. Moreover, none of these groups, to the best of my knowledge, is funded by Big Tobacco. They are independent trade associations that were organized by and are run by electronic cigarette companies or retailers, not by tobacco companies.

Tobacco control advocates have often criticized scientists who were supported by the tobacco industry for failing to disclose their funding or other conflicts of interest, such as being paid to author commentaries critical of tobacco control policies. And rightly so. However, if we now engage in the very same tactics, then we become hypocrites, and our credibility in criticizing tobacco industry "hacks" is shot. We don't have any credibility in attacking "tobacco hacks" if we are "Big Pharma hacks."

2. "The wild west marketing of e-cigarettes is not only encouraging youth to smoke them, but also it is promoting regular cigarette smoking among youth."

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