"Whether or not theyappeal to minors, the flavors that offend him who switch from smoking to vaping. In a conducted byE-Cigarette Forum last summer, three-quarters of adult vapersfavored flavor categories other than tobacco, including fruit (31percent), bakery/dessert (19 percent), and savory/spice (5percent). fromPalm Beach Vapors, a chain of 14 storesthat sell vaping equipment and liquids to adults only, confirm thatsupposedly juvenile flavors are popular with adults. Last fiscalyear, only two of the chain's top 19 sellers were tobacco flavors.They finished 18th and 19th, far below flavors such as strawberry,watermelon, and cinnamon."

In his on the Hit & Run blog, Jacob Sullum nicely points out the way in which Dr. Frieden is completely ignoring the multitude of data showing that literally thousands of ex-smokers were able to quit smoking using electronic cigarettes. He continues to call these people nothing but "anecdotes." Sullum also points out that Dr. Frieden is " from whole cloth in an effort to portray theproduct as a grave threat to public health and a menace to 'ourchildren.'"

Now, thanks to Drs. Blum and Muhlberg, we find out that all the complaining by the anti-smoking groups about the "wild, wild West" of e-cigarette marketing in an unregulated environment is bogus, as these groups failed to insist on an amendment which would have regulated e-cigarettes as tobacco products. Instead, these groups - back in 2009 - were actually fighting to get e-cigarettes off the market entirely. Regulating them as tobacco products would have meant institutionalizing their entrance and penetration into the market. It would have risked having these safer products compete with much more hazardous products like regular tobacco cigarettes. And that, by the reasoning of Tobacco-Free Kids and Friends, would have been a disaster.

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