As much as I condemn this advertisement, I also condemn the defamatory tactics that Glantz and Chapman are using to falsely accuse Lorillard of producing the ad.

This is why I find it so troubling that some major voices in the e-cigarette community are arguing that RCTs should not be conducted and only survey studies are of value.

What the story demonstrates is that Dr. Glantz has a pre-determined set of conclusions about electronic cigarettes and the tobacco companies' role in inappropriately marketing these products to addict a new generation of kids. When presented with information, he jumps to an immediate interpretation and conclusion that supports his pre-determined schema. Instead of exercising critical judgment and objective evaluation of the evidence, he immediately twists the facts to support his pre-existing position. Dr. Glantz is just one example of a phenomenon that characterizes a number of researchers and tobacco control groups that are vehement opponents of electronic cigarettes for ideological, rather than valid scientific reasons.

As I yesterday, U.S. Senator Richard Blumenthal (D-CT) and a number of hiscolleagues are pushing for a ban on flavored electronic cigarettes, which theysay is necessary to protect kids from addiction to nicotine. Senator Blumenthalis supporting his proposal by purporting to cite scientific evidence thatelectronic cigarettes are a gateway to a lifetime of addiction to cigarettesmoking.

This research violates basic ethical standards of informed consent for two reasons:

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