The problem is that Lorillard did not create this ad, had no part in its development, and is not running the ad now. In fact, Lorillard has absolutely nothing to do with the ad.

Congratulations! So you’ve made the switch from analogs (traditional cigarettes) and entered into the vast world of vaping. No longer do you have to roll down the window in the middle of winter to let that smog out or step outside after a huge satisfying meal. You’re no longer out of breath after extraneous activity and don’t reek of stink after a few drags during your lunch break. Fantastic! I’m excited, you’re excited, but we’re not all excited… Not everyone feels the same way as you do outside of your own home. As a community we must follow the basic rule:Don’t vape where you can’t smoke!

Is this the message we want going out to smokers? That their smoking is perhaps no more dangerous to them than if they quit smoking and instead used a product that only delivers nicotine without the tens of thousands of other chemicals, including more than 60 known human carcinogens?

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