These results demonstrate that the public health messages regarding the severe hazards of cigarette smoking (and the safer alternative represented by e-cigarettes) being disseminated by e-cigarette companies are being successfully undermined by opposing messages from the CDC, FDA, policy makers, and other health groups.

The biggest gap between an e-cigarette and a normal cigarette is the fact that a normal cigarette has a distinct burnt tobacco taste and “hit” that smokers associate with the satisfaction of smoking. It is hot, burns the throat, fills the lungs, and feels good upon exhale.

The inferiority of drugs to abrupt cold turkey quitting is not the only thing that the massive Surgeon General's report is hiding.

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