A group of U.S. Congressmembers - including Dick Durbin (D-IL), John D. Rockefeller (D-WV), Richard Blumenthal (D-CT), Edward J. Markey (D-MA), Sherrod Brown (D-OH), Jack Reed (D-RI), and U.S. Representative Frank Pallone, Jr. (D-NJ) - are calling for a in order to protect youth from "nicotine addiction."

Using Dr. Glantz's reasoning, the cigarette companies would be perfectly honest in putting out headlines stating:

The non-broadcast and broadcast rules have been harmonised. Whilst ads for e-cigarettes have been able to appear on TV, previously actual depictions of e-cigarettes in those ads were prohibited. The changes mean that from next month e-cigarettes can be shown, including in use, in ads across UK media, on the condition that the ads comply with the strict new rules.

The answer:

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