But tobacco abstinence is not the only theory…

The rest of the story is nicely summarized by Jacob Sullum in a Reason.com . He concludes:

This irony is bizarre, but also quite unfortunate, as the undermining of anti-smoking messages from the e-cigarette industry by health groups is contributing to an unhealthy and incorrect perception that cigarette smoking is no worse than vaping. This incorrect perception is no doubt deterring many smokers from quitting or cutting down substantially on their cigarette consumption by trying e-cigarettes. Thus, the efforts of the FDA, CDC, and other health groups are actually aiding the cigarette companies by helping to protect cigarette sales from competition from the fake, non-tobacco variety.

Choosing your nicotine liquid can be the make-or-break moment for many vapers. If you can find a flavor you like, you will find yourself smoking less and vaping more. But if you can’t find the right flavor, you may be frustrated, and you may give up. So take your time and try some of the thousands of different flavors till you find a few you like.

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