• We lied to you when we told you that "No studies have been done to examine the safety of e-cigarettes."

"It is anticipated that Nicoventures will be making a formal application to the TGA in the near future.

If a company were to make such a claim, it would constitute a reduced exposure claim, which is prohibited under section 911. To make matters worse, such a claim can only be approved by the FDA if the company shows that if consumers hear that the product is free of tobacco, they will not be led to believe that the product is safer. In other words, to simply make the truthful and uncontroversial claim that your electronic cigarettes are free of tobacco, you would have to first demonstrate that consumers will not interpret the absence of tobacco as indicating that the product is any safer. But we know for a fact that consumers will interpret (and should interpret) the absence of tobacco as an indication that vaping is safer than smoking. Therefore, the deeming regulations place a de facto, permanent ban on electronic cigarette companies making the simple claim that their products do not contain tobacco.

Other E-Juice vendors (especially those with a much higher price tag than others) have been known to create their flavorings and flavor extracts themselves to create their custom flavoring profile. This is not an easy task to do and thus a higher price tag. Their E-Juice is unique as the flavoring used cannot be bought from a mass produced flavoring company and thus one of a kind since it can’t be replicated. Now I’m not saying just because the company extracts the flavors instead of purchasing them means it will taste great (from experience with some of the premium flavors at times it really doesn’t), but each person is different in what they are looking for and taste is highly subjective.

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