Using Dr. Glantz's reasoning, the cigarette companies would be perfectly honest in putting out headlines stating:

At the time the experiment was initiated in 1932, the treatment for syphilis involved toxic drugs. However, by the 1940's, penicillin was readily available as a treatment for this infection. Nevertheless, the study continued and penicillin was not made available to these black men. Nor were they informed about the availability of the medicine or even of what disease they actually had.

Anecdotes are in fact data. Of course, what you do with that data and how you interpret it is affected by the nature of how the data were obtained. But anecdotes are data. Remember, the connection between smoking and lung cancer itself was first uncovered by a case series. Physicians started to note multiple cases of lung cancer - which was very rare at the time - all occurring in smokers. While these patients could be called "anecdotes," they were also people who provided very real and important data that led to the discovery that smoking causes lung cancer. That connection would not have been found had these "anecdotes" been dismissed.

These results, while preliminary, provide initial evidence that electronic cigarettes may serve not only as a means of helping smokers to quit, but also of helping them to eventually become free of nicotine addiction.

"It'll seem to be cool," he said.

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