2. In contrast to what we reported above, the anti-smoking groups have not - I repeat, have not - criticized the researchers for failing to disclose their conflicts of interest. They did not argue that "section 5 of the form refers to any and all conflicts of interest, regardless of when they occurred," and that "these researchers are breaking not only the spirit, but also the letter of these policies." We apologize for having incorrectly insinuated that these anti-smoking groups are concerned about the scientific and ethical integrity of published tobacco control research.

While it is theoretically possible that an electronic cigarette company could some day get a full reduced risk claim approved, the regulatory burden is extreme. Not only would the company have to show that the product is safer than smoking, but the company would also have to demonstrate that the product will not deter smokers from quitting and will not introduce youth to the use of nicotine. The studies required would be substantial. For most companies, the costs would be prohibitive. It would take many years before any company could even have a reasonable chance of getting such an application approved and by then it will be too late for the market to continue to expand.

Lorillard actually made a decision not to make its disposable electronic cigarettes available in the candy flavors that Blu had been selling prior to Lorillard's acquisition of Blu. Far from demonstrating that tobacco companies are trying to create "new" nicotine addicts, the evidence suggests that Big Tobacco companies are carefully trying to avoid youth customers. They realize that high levels of electronic cigarette use among youth will lead to a quick demise to their business from this innovative product.

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