What is the new "evidence" that e-cigarettes are a gateway to smoking? According to the letter sent by these politicians to the FDA: "What’s even more troubling is that these products serve as a gateway to traditional tobacco products. A recent JAMA Pediatrics study found that middle and high-school students who used e-cigarettes were more likely to smoke traditional cigarettes and less likely to quit smoking."

Let's suppose that Altria had decided to simply call these brands Marlboro A, Marlboro B, and Marlboro C. Consumers would have still learned which letter corresponded to which product, and if you conducted a study, you would find that despite banning the "lights" terms, consumers still recognized which product corresponded to which earlier brand name. By the reasoning of the study authors, this would have represented a circumvention of the law and resulted in the companies being attacked for evading the law.

If the policy were based on health principles, it would encourage smokers to quit, and therefore, it would reward smokers who are trying to quit using nicotine patches, nicotine gum, or electronic cigarettes, rather than exclude these individuals from employment.

Regardless, the AHA considers e-cigarettes that do “contain nicotine to be tobacco products and therefore supports their regulation under existing laws relating to the use and marketing of tobacco products.” They suggest regulation in the areas of youth marketing, smoke-free air laws, and manufacturing, in order to make sure e-cigarettes don’t encourage nicotine use, which no matter what the delivery method, does present health dangers to its users.

Smoking of any kind has been banned from all North Carolina jails and prisons since March of 2010. Since then, according to Eddie Caldwell Director of the North Carolina Sherriff’s association, “jail staff have to contend with inmates suffering from nicotine withdrawal.” Which can potentially cause unneeded conflict between jail staff and inmates. Some county jails have turned to electronic cigarettes as the solution, and as Caldwell further states “There are a number of jails across the state that allow their inmates to purchase these e-cigarettes.” Much of the reasoning behind this decision according to Caldwell is officer safety, and that “traditional cigarettes create a risk of fire, the risk of secondhand smoke and other things like that,” Caldwell said, “that at least as far as I’ve heard are not a problem with e-cigarettes.”

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