The UK's Committee of Advertising Practice (CAP) has announced , effective on November 10, which restrict electronic cigarette advertising.

I conclude: "While the tremendous decline in smoking since the 1964 Surgeon General’s report is worthy of celebration, the actual number of smokers has declined only from 53 million to 45 million. Clearly, the problem of cigarette smoking remains one of the most critical public health issues of our time. But to succeed, we need to rebuild a tobacco control movement that, unlike the current one, cares more about saving lives than gaining dollars."

In banning the sale of e-cigarettes to minors, the legislation defines e-cigarettes the way they should be defined: as vapor products or alternative nicotine products.

According to the article: "UCR professor of cell biology Dr. Prue Talbot and her team discovered the chemicals used to refill electronic vapor cigarettes (e-cigarettes) may be more harmful than tobacco cigarettes. Her team discovered that electronic vapor requires a consumer to take deeper breaths which may potentially draw in harmful chemicals to fragile parts of the lungs, as opposed to a tobacco cigarette that burns on the other end, allowing the consumer less inhalation. “Our earlier studies with electronic cigarette refill fluids showed that some of these products were toxic to both mouse neural stem cells, (and) human embryonic stem cells as well as to adult lung cells,” she said in ."

A spokesperson from one of the leading national anti-smoking groups commented: "The more things change, the more they stay the same. This just goes to show that the tobacco industry is still able to unduly influence medical research reporting, even if they are not currently paying their consulting scientists. These conflicts of interest were firmly established in the past and the conflicted scientists continue to do the tobacco industry's bidding."

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