The specific financial interests of the co-authors, according to the anti-smoking groups are:

Health officials, of course, continue to deny a link to the ban of electronic cigarettes but rather instead blame on cuts to anti-smoking programs statewide. They also blame it on the rise of young smokers and the current methodology of deterring smoking is outdated. So instead they want to dump more money into anti-smoking programs to counter the new rise of new smokers.

In psychology, this phenomenon is known as . A 2010 Boston Globe describes this phenomenon and explains how when people are affected by this bias, they twist new facts that run counter to their position in order to fit with their pre-determined conclusions, rather than change their positions in line with the new information.

One might argue that this is just one errant professor. However, as it acknowledges on its :

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