Without adding a descriptor of some sort, the cigarette companies would not have been able to distinguish their sub-brands. For example, Marlboro "Lights" would now be called "Marlboro." Marlboro "Ultra-Lights" would now be called "Marlboro." And Marlboro "Milds" would now be called "Marlboro." Thus, there would be three brands on the market, all called simply "Marlboro," and consumers would have no way of telling them apart.

$16.95 - 30ml

Stan Glantz and several colleagues have submitted a to the FDA calling for a complete ban on the use of flavors in electronic cigarettes.

1. It Violates Public Health Ethics and Could Be Damaging to the Entire Field of Tobacco Control

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