Recently, Stan Glantz and colleagues called for a on electronic cigarette flavorings. Other anti-smoking groups have also urged the FDA to implement a ban on the use of flavors in electronic cigarettes. I have already why such an intervention makes no sense because it essentially represents a ban on electronic cigarettes, prevents brand differentiation, and greatly decreases the appeal of these products, thus forever protecting the market share of tobacco cigarettes. Today, I explain why the flavors in electronic cigarettes probably play a role in deterring youth smoking. Thus, I provide another argument for why the FDA should not ban electronic cigarette flavors.

"Last September, in an withMedscape (a website for medical professionals), Thomas Frieden, director of the Centers forDisease Control and Prevention, said that "many kids are starting out withe-cigarettes and then going on to smoke conventional cigarettes." The samemonth he was by the Associated Press as warningthat e-cigarettes are "condemning many kids to struggling with a lifelongaddiction to nicotine."

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