Many anti-smoking groups and advocates have been calling for a ban on all e-cigarette advertising. This would of course have been devastating to the industry and would have given tobacco cigarettes an unfair advantage in the marketplace. The FDA decided to defer any decision on marketing restrictions at this time. It is likely that the agency will revisit this issue in the future, but with more time, the FDA can craft marketing restrictions that balance the desire to protect youth from this advertising with the need for e-cigarette companies to be able to reach adult consumers.

In fact, there is no evidence for any of the three parts ofSenator Blumenthal’s statement. There is no scientific evidence thate-cigarettes addict children to nicotine. There is no evidence thate-cigarettes lure children into a lifetime of smoking addiction. And there isno evidence that e-cigarettes cost our society billions of dollars.

"Smoking is no more hazardous than taking an exam in terms of its acute respiratory effects."

Regarding the engagement of Facebook users in research, Facebook's states the following:

Obviously, it is to the great disadvantage of cigarette profits to have e-cigarettes classified and treated separately. For example, if e-cigarettes are taxed as heavily as cigarettes, then cigarettes are protected from competition and have a huge market advantage. If e-cigarette use is not allows in the same places where smoking is allowed, then cigarettes also are protected from competition and gain a huge market advantage.

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