If the electronic cigarette companies are acting fraudulently, then I guess so am I. If you review my blog, you will find that I referred to what comes out of electronic cigarettes as a vapor until quite recently. It wasn't until several months ago that I learned that it is actually an aerosol rather than a vapor. I wasn't using a tobacco industry tactic; I was simply using the term that was most commonly used, and I was using the term that I believed was correct. I don't have any reason to believe that electronic cigarette companies were doing anything different. Moreover, it is not fraudulent for these companies to try to connote reduced harm. Electronic cigarettes are undeniably less harmful than real cigarettes.

It should be clear to readers that this study was poorly designed toinvestigate the efficacy of electronic cigarettes. The study systematicallysampled a group of quitline callers who were unsuccessful using electroniccigarettes. These people tried and failed using electronic cigarettes. How dowe know they failed? Because they wouldn’t have had to call the quitline ifthey weren’t still smoking. This is clearly a harder core group of smokers andit is no surprise that their cessation rates were lower after 6-months than thecomparison group. The study tells us nothing about the effectiveness ofelectronic cigarettes, other than that they do not work for everyone. In fact, this research is biased in favor of not finding aneffect of electronic cigarettes on smoking cessation.

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