Royal Australasian College of Physicians president Professor Nicholas Talley has reviewed the evidence on electronic cigarettes.

"The findings demonstrated that manufacturers did not simply remove descriptors, to be in compliance with the law, but introduced new color-coded brand name descriptors which smokers were able to recognize and easily identify the formerly labeled "lights" brands. We did not examine the use of colors themselves, which may be protected by the First Amendment, but rather the use of color terms. The marketing materials examined make explicit the fact that the use of substituted color terms in brand names is similar to the dropped "descriptors, so that consumers will continue to recognize these brands as "lights"."

Congratulations! So you’ve made the switch from analogs (traditional cigarettes) and entered into the vast world of vaping. No longer do you have to roll down the window in the middle of winter to let that smog out or step outside after a huge satisfying meal. You’re no longer out of breath after extraneous activity and don’t reek of stink after a few drags during your lunch break. Fantastic! I’m excited, you’re excited, but we’re not all excited… Not everyone feels the same way as you do outside of your own home. As a community we must follow the basic rule:Don’t vape where you can’t smoke!

Former Michigan legislative aide and public policy expert Ken Braun also the anti-smoking groups' smokescreen:

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