In the piece, she writes: "E-cigarettes are marketed in a variety of flavors, including cherry crush, peach schnapps, java jolt and magnificent menthol; such flavoring agents increase the appeal of the product to youth. Not surprisingly, the use of e-cigarettes is rapidly increasing among children. This is why this "next generation" product is of concern to pediatricians like myself; it offers an excellent way to addict the next generation of children to nicotine. ... We are at a critical juncture now — a moment when we can prevent children from being duped by advertising into using e-cigarettes. We should take steps to ban the advertising of e-cigarettes and prohibit their use indoors to ensure that the next generation does not suffer the consequences."

The most damaging revelation in the FDA's is the fact that the agency is not sure that smoking is any more hazardous than vaping.

"Recently, a few political scientists have begun to discover a human tendency deeply discouraging to anyone with faith in the power of information. It’s this: Facts don’t necessarily have the power to change our minds. In fact, quite the opposite. In a series of studies in 2005 and 2006, researchers at the University of Michigan found that when misinformed people, particularly political partisans, were exposed to corrected facts in news stories, they rarely changed their minds. In fact, they often became even more strongly set in their beliefs. Facts, they found, were not curing misinformation. Like an underpowered antibiotic, facts could actually make misinformation even stronger." ...

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