•Ads must make clear that the product is an e-cigarette and not a tobacco product

As we all know, electronic cigarettes or e-cigs are one of, if not the fast-growing segments of the nicotine products market. This summer, lawmakers in North Carolina will be debating two E-cigarette related proposals in their state house, and although “technically” there are two debates, both of these debates have relatively the same outcome; to raise much-needed state tax revenue.

Moreover, the FDA is poised to undermine industry messages even more by prohibiting these companies from continuing to use anti-smoking messages in their product promotion campaigns (by applying section 911 of the Tobacco Act to electronic cigarettes).

As vaping becomes increasingly more popular, I am seeing more and more vendors throw around the word “premium” on their line of flavors. How their line of E-Juices only using premium flavoring, and it is the best on the market. I’ve also seen E-Juice manufacturers charge a whopping $1/ml for a bottle of E-juice; that’s $30 for 30ml worth of E-Juice. But what exactly are you paying for What justifies the price of such high price E-Juice Why pay $30 for 30ml when you can buy a 30ml bottle for $10 elsewhere Is it just a fad a gimmick or is there really a noticeable difference

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