If electronic cigarette companies were forced to adhere to the MSA, it would bring an end to all electronic cigarette brand name sponsorships, outdoor and transit advertising, branded merchandise, free product samples (except in adult-only establishments), and targeting of youth in advertising.

"Thanks again for making time to see us, this is an area of much focus globally and we are committed to bringing these products to market and so reducing the harm caused by smoking in the population," the letter said.

The rest of the story is that new data from the CDC itself show that the smoking rate among U.S. high school students dropped significantly in 2013, reaching the (the Youth Risk Behavior Survey), which began in 1991.

While anti-smoking groups push for bans on vaping in all workplaces and public places - even outdoor parks - throughout the nation, they are doing virtually nothing about the problem of secondhand smoke that is actually killing people: nearly half of the states still fail to protect workers from tobacco smoke exposure in bars, restaurants, and/or casinos.

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